For many video editors, they are familiar with Final Cut Pro x on MacOS.
I remember back when Windows Live MovieMaker was enough, then an old version of Pinnacle Studio. I believe Pinnacle Studio is still a great video editor but the price is a barrier to entry and still does less than the free version of Davinci.
The best part is the price. FREE. There is a professional studio version but if you compare most of the free features of Davinci Studio those will translate to most other paid alternatives.
BlackMagic delivers Davinci Resolve for free to help sell cameras which is their main business. You can use this software for free without any purchase of any equipment or the software. To get the software click below.
Download DaVinci Resolve (Free Edition)